I’m Joanne Bell. I help entrepreneurs make more profit.

Joanne Bell - Business Accountant & Motivational Speaker

I started Bells Accountants in 2009, I built my own client base and steadily grew into a five-practice business with over 30 staff through a combination of organic growth and acquisitions. A true entrepreneur I also have interests in multiple other businesses in various industries.  

In my capacity as an accountant, I find working with business owners to assist them to grow their companies hugely satisfying. I have striven tirelessly to differentiate my business from a traditional accountancy firm by offering a personalised, streamlined service and unravelling financial jargon for clients to help them to understand their business numbers and stay in control of their finances.  I am an expert in supporting high growth businesses to ensure they remain profitable and meet their targets. 

Through my consultancy business and also through speaking engagements I enjoy helping to translate the story that the numbers tell, with a view to assisting business owners to help them make decisions that ultimately make them more profitable and more tax efficient. I am proud to be the winner of Kent’s Best Woman in Business against hundreds of other nominees and in 2021 I was also named as one of the Top 50 Women In Finance which is an international award for my innovative accountancy practice and services to business. I am very proud of both of these accolades as they recognise my entrepreneurship, passion for business, year on year growth and excellent staff welfare and development policies. My ultimate goal is to get my accountancy practice into the top 100 firms in the country, I believe that would make me the first sole female director to do this. I want to show my young daughter that anything is possible!  

I've been featured on...
Winner - Kent Women In Business Awards 2019
Top 50 Women in Accounting - 2020
Joanne Bell - Professional Business Accountant & Speaker

I was recognised as Kent Woman in Business of the Year and one of the Top 50 Women in Finance in 2021 which is an international award for ground-breaking accountancy and business services


You will have the typical picture of an accountant in your head – a grey man in a grey suit who baffles you with numbers and balance sheets!! I set up Bells Accountants because I wanted to take a different approach. An approach that is just as professional and is geared towards saving clients’ money on their tax liabilities but one that is also friendly, approachable, jargon free and great value for money.  

 I am passionate about providing a different kind of accountancy service, one that is reliable and efficient but also innovative in terms of business advisory services. My role as Director is to build close working relationships with our clients and associates to ensure that we are as proactive as we can be, that we are delivering excellent customer service and of course to lead my team and ensure that our values are instilled throughout the business. 

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